BECCA: Estee Lauder To Close Down Becca Cosmetics

On the heels of inking a billion dollar deal to acquire the rest of the Deciem business Estee Lauder announces it's shuttering Becca Cosmetics. WHY: ELC is reported to be evaluating its brand portfolio and considering rationalizations from a divestiture standpoint across stores, counters, and brands. The company said in a Securities and Exchange Commission [...] The post Estee Lauder To Close Down Becca Cosmetics appeared first on BeautyMatter.