BehaviorMatrix: Behavior Matrix raises $1.7 million debt round

Behavior Matrix, a Blue Bell, Pa.-based behavior analytics company, raised $1.7 million in debt financing from an undisclosed source. Last April, Behavior Matrix filed a Form D with the SEC to raise $4 million in exchange for equity, but according the Securities and Exchange Commission, the round never closed. BehaviorMatrix ingests data from more than 3 million sources including social media, blogs and news posts. The firm analyzes that data to determine the emotional flow of its clients' products...