BehaviorMatrix: Element Data acquires Philadelphia startup's 'emotional analytics platform'

Fast-growing Element Data has acquired the technology assets and patent of BehaviorMatrix, a Philadelphia startup that specializes in understanding the emotional responses audiences have to brands. The "emotional analytics platform" will support the development of Element Data's Decision Insights Computing Engine (DICE), which uses artificial intelligence and machine learning to help people make decisions based on a broad range of criteria. "This will enable us to understand the emotional position of people who are discussing making a decision on social media," Element Data CEO Geoff McDonald told GeekWire. "This will give our customers an understanding of the best way to cater... Read More