BehaviorMatrix: Local firm collects emotional data to help steer companies' ads

A local firm has spent the last four years researching and developing technology that can analyze copious amounts of emotional data - information major companies then use to tailor their messaging to the public. Blue Bell, Pa.-based BehaviorMatrix has a foundational patent around this technology, which CEO Bill Thompson said only went to market in the last year. Before that, Thompson said the operation was largely funded by several high-profile, wealthy angel investors.. "We've been making sure,...