Beijing Shangpin Bezi Ec: David Zhao of Shangpin.com Says Convince Yourself Before Convincing Others

BEIJING, China - He may not be a household name like Jack Ma of Alibaba but David Zhao is arguably more faithful to fashion. As the entrepreneur behind Shangpin.com, Zhao admits that Alibaba's Tmall probably is his biggest competitor in China's online market, but unlike Tmall, which sells everything from dog food to handbags to convertible cars, Shangpin is focused exclusively on selling fashion. Late last year, Zhao hit the headlines when he inked a deal with Arcadia Group chairman Phillip Green, who been cautiously shortlisting options for Topshop's official China e-tail partner. Aiming to hit a sweet spot of 'affordable … More