Source: Powersports Business

Bell Helmets: Bell announces partnership to honor road-racing legend

Bell has announced its partnership with the Steve McQueen Estate to launch a series of helmets and apparel to pay tribute to the original King of Cool. The first helmet in the series is a Custom 500 Six Day McQueen, a period correct replica of the helmet McQueen wore while competing in the 1964 International ...The post Bell announces partnership to honor road-racing legend first appeared on Powersports Business.

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Est. Annual Revenue
$100-500M
Est. Employees
250-500
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President

Tom Doran

CEO Approval Rating

70/100

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