Bell'O International: Twin-Star Realigns Bell'O & Tresanti Brands

Delray Beach, Fla. - Twin-Star Home Furnishings, parent company to Bell'O, announced it is absorbing its Tresanti brand into the Bell'O brand furniture line.All furniture with electric fireplaces will now be under the ClassicFlame brand in the furniture channel and under the Bell'O brand in the consumer electronics channel. Marc Sculler, co-president of Twin-Star Home Furnishings, said the move was done to simplify and strengthen the brand.Twin-Star acquired Bell'O last fall.