Belong Blog Recruiting Leaders - Have You Built a Candidate Journey Map Yet?

With no dearth of choices, the best candidates today are no different from your best customers. They discover new opportunities through personal and social networks, expect personalized experiences and respond to brands whose values resonate with them.That's why leading HR and business leaders have recently looked to their marketing team to understand how to scale and deliver experiences that delight candidates. From employer branding and the power of personalization, to using social media and email as channels to engage with their audience, some of the most powerful recruitment tactics have been borrowed from marketing.