Benchmark Internet Group Inc Blog The Decline of Organic Reach: Are Social Media Ads the Only Way Forward?

In the early days of social media, organic reach-connecting with followers without paid promotion-was a powerful tool for brands. Platforms like Facebook, Instagram, and X allow businesses to build communities and engage with audiences directly, fostering trust and visibility. However, organic reach has steadily declined, forcing marketers to rethink their strategies. With algorithms now prioritizing...The post The Decline of Organic Reach: Are Social Media Ads the Only Way Forward? appeared first on Benchmark Email.