Benchmark Internet Group Inc Blog The 80/20 Rule for Marketing: How to Focus on What Drives Results

With limited resources and a vast array of strategies to choose from, marketers must prioritize their efforts to maximize results. This is where the 80/20 Rule, or the Pareto Principle, comes in. Initially observed by Italian economist Vilfredo Pareto in the late 19th century, the principle states that around 80% of effects come from 20%...The post The 80/20 Rule for Marketing: How to Focus on What Drives Results appeared first on Benchmark Email.