Betaout: US-based Bluecore acquires omnichannel marketing startup Betaout, enters Indian ecommerce

US-based retail marketing automation company Bluecore has acquired Noida-based marketing startup Betaout for an undisclosed amount, marking its foray into the Indian e-commerce market. Post acquisition, Betacore will expand its footprint in the Indian e-commerce market by establishing an innovation and engineering hub 'Bluecore India'. As part of the deal, Betaout Co-Founders Ankit Maheshwari, Arjun Maheshwari, and Raghubir [...] The post US-based Bluecore acquires omnichannel marketing startup Betaout, enters Indian ecommerce appeared first on The Indian Wire.