Parisian mobile games published Voodoo has acquired Tel Aviv-based cross-channel marketing automation platform Bidshake. Bidshake will remain an independent entity and operate independently, while the financials of the deal were not disclosed. Founded in 2019 and launched in 2020, Bidshake provides a one-stop marketing automation solution for games publishers to acquire users and ultimately monetise. [...] The post Paris-based mobile games publisher Voodoo pwns Tel Aviv's Bidshake appeared first on Tech.eu.
Bidshake is an Israel-based user acquisition automation platform that provides solutions such as campaign management and marketing automation to the gaming sector.