BidSwitch: TheViewPoint Integrates with BidSwitch for Streamlined Access to the Global Programmatic Demand Ecosystem

TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, partnered with BidSwitch, an infrastructure-level technology that facilitates trading connectivity for more than 300 demand- and supply-side platforms through a single integration. BidSwitch, engineered by IPONWEB (to be acquired by Criteo), helps ad tech platforms discover and connect quickly with trading partners by providing an efficient [...] The post TheViewPoint Integrates with BidSwitch for Streamlined Access to the Global Programmatic Demand Ecosystem appeared first on MarTech Series.