BIGfish Blog What Is An Ideal Customer Profile (ICP) For A Public Relations Firm Like BIG FISH PR?

During a recent meeting with a prospective client, the BIG FISH PR team was asked about our ICP (ideal customer profile). There are the usual ICP metrics—company size, headcount, funding, years in business. But the BIG FISH team went three steps further and articulated the intangibles—those essential qualities that elevate a client from “good” to […] The post What Is An Ideal Customer Profile (ICP) For A Public Relations Firm Like BIG FISH PR? first appeared on BIG FISH PR | Public Relations Agency.