Birst Blog Four areas retailers must analyze to stay ahead of the competition

Have you used a digital product or service while shopping in the past year? The answer is almost certainly “yes” and each time you are online, your actions generate data – from research, online ordering or in-store pickup, coupons, mobile payments, voice commands and more. The question is, how do retailers make the best use of this data to stay ahead of the competition? The post Four areas retailers must analyze to stay ahead of the competition appeared first on Birst.