Bizi Blog 3 Pharmaceutical US Market Access Trends and Implications on Access Competency Development

A deep understanding of access drivers and barriers is crucial to biopharma market access success. In this bizi blog post, we explore three major market shaping trends impacting pharmaceutical US market access and their implications on access competency development. Trend #1: Consolidation within the US healthcare ecosystem is creating a new breed of sophisticated customers with increased purchasing power and centralized evidence-based decision-making. Healthcare reform and dec [...]