Bizible Blog Is the Buzz Around ABM Justified? A Look at Our State of Pipeline Marketing Data

As Head of ABM at Marketo, I’m always eager to learn how others are doing account-based marketing (ABM) and the success they are having. We all know that ABM has been exploding in popularity thanks to new technologies that make it possible to execute and measure ABM at scale, like our Marketo ABM and Bizible ABM solutions. But is that buzz justified? The only way to find out is to look at the data, which is why I had to look at survey question results from the State of Pipeline Marketing report.