Of the many surprises the pandemic brought us in 2020, the need to prioritize the digital customer experience as part of a digital transformation strategy has been pushed front and center for businesses. Heading into 2021, we fully expect this to continue post-COVID. A core aspect of the digital customer experience that we see being a big player this coming year is website personalization. In this blog post personalization expert, Roopa Carpenter, shares digital personalization trends you should be aware of to help your organization gain a competitive advantage in 2021.The post 5 Digital Personalization Trends to Know for 2021 appeared first on Blast Analytics.