Blast Analytics Blog Google Plans to Sunset Universal Analytics – Our Takeaway

Recently, Google announced that they will finally sunset Universal Analytics in 2023. While for some this has been expected for a while, it may still come as a surprise for many, especially if you’ve been putting off the implementation of Google Analytics 4. In this article, Joshua Barratt tells you what you need to know about the big changes on the horizon. The post Google Plans to Sunset Universal Analytics – Our Takeaway appeared first on Blast Analytics.