Blast Analytics Blog Intelligent Tracking Prevention May Cause You to Collect Faulty Data

The analytics industry has had some time now to come to terms with Apple's Intelligent Tracking Prevention (ITP) and its impact on the ability to track Safari users across multiple sessions. The WebKit team continues to push forward in their efforts around consumer data privacy to protect users from cross-domain tracking, with their latest update targeting a potential ITP workaround, CNAME cloaking. In this blog post, Senior Analytics Optimization Consultant, Alex Molineux, provides readers the best solutions to the possible impact of the latest ITP updates.The post Intelligent Tracking Prevention May Cause You to Collect Faulty Data appeared first on Blast Analytics.