Bliss Blog How to Market a New Professional Services Model

This summer, an announcement from luxury car brand BMW was met with the following headlines: "doomed to fail," "welcome to hell" and "subscription nightmare." What sparked this visceral backlash? Heated seats cost $18 per month to unlock. BMW is the latest company to explore the concept of Everything-as-a-Service (or XaaS). While it can generate solid, [...]The post How to Market a New Professional Services Model appeared first on The Bliss Group.