MINNEAPOLIS, MN--(Marketwired - August 11, 2015) - The Bloom Health Board of Directors today announced that it has appointed Jim Priebe to serve as the Company's Chief Executive Officer. Priebe, who previously held the position of Chief Operating Officer, will bring broad experience and a deep understanding of the Company's culture and goals to his new role as CEO. The Board is excited to welcome him to serve in this new capacity.