blu: Imperial rolls out new design for vaping brand

Imperial Tobacco has launched new packaging for its MyBlu pod-mod vape system. The new packaging features blister pod packs with a perforated edge, to "deliver an intuitive unboxing experience for consumers", as well as a new logo consistent across the entire MyBlu range. Chris Street, market manager at Imperial Tobacco, said: "These latest packaging enhancements ...This story continues at Imperial rolls out new design for vaping brandOr just read more coverage at Talking Retail