With a new Euromonitor report highlighting a decline in cigarette sales- by 25% over the last five years - the vaping brand blu has embarked on an extensive advertising campaign in an attempt to woo smokers. The largely out-of-home campaign will run until September and it will include 320 key locations throughout Dublin city. In [...]The post Blu Launches Major OOH Campaign to Promote Vaping appeared first on AdWorld.ie.