Blue Vase Marketing: Premium artist-inspired vodka brand Emory Vodka launches in the US

Brand development agency Blue Vase Marketing has announced the launch of the first ultra-premium vodka to be conceptually inspired by a leading contemporary artist.Emory Vodka is named after New York-based artist Blake Emory, and is described as "the only vodka to originate from the art world since Romero Britto aligned with Absolut". Its frosted glass bottle features Emory's signature Zebra Love designs, inspired by the animal's iconic striping and layered with the optical illusion of a female figure."Emory Vodka is one of the few to enter the ultra-premium beverage market as a 100% corn-based product that is naturally gluten-free while being six times distilled during the fermentation process," the brand said. The limited edition 40% ABV beverage will launch into established retailers this summer, priced at $29.99.Its introduction will be supported by an off-premise campaign in late spring that will target high-volume, trendsetting cities across the US, including Atlanta, Chicago, New York, Los Angeles and Miami. A portion of the proceeds from the sale of the vodka will be donated to the American Society for the Prevention of Cruelty to Animals, which protects animals from cruelty and neglect.Blake Emory said: "The Zebra is one of nature's grandest designs and I fell in love with this beautiful formation and found that its geometry gave me a new form of expression in optic modernism. The female figure represents the world of love and what I believe is a type of 'social silhouette'. Sharing my vision and inspiration through Emory Vodka is an exciting new step in my career as an artist and I hope the impressionable brand design resonates with people everywhere."Blue Vase Marketing president and CEO Michael Alden added: "We are pleased to announce the strategic roll-out of Emory Vodka in spring of this year. We understand the premium spirits business and know how important it is to develop something marketable and unique for the consumer in an over-saturated marketplace. The exceptional design portrayed in Zebra Love by Blake Emory creates a strong artistic impression and will form tremendous brand recognition for the product. This unique design element also allows us to develop alternate configurations for the new line while remaining creative and diverse. Launching a 100% corn-based vodka that is naturally gluten-free while being six times distilled will also deliver the ultra-premium taste that vodka lovers will expect."