Bluegrass Blog Getting Started with Your Direct Mail Campaign

Direct mail is effective when done right. It's time to throw any assumptions you have about direct mail out the window and start fresh. An effective mail strategy is leaps and bounds beyond digital marketing even today! On average, direct mail has a response rate of 4.4% while email comes in at 0.12%. Let direct [...]The post Getting Started with Your Direct Mail Campaign appeared first on Bluegrass Integrated Communications.