Bombora Blog Smarter targeting: How marketers can unlock precision and scale in their omnichannel campaigns

B2B marketers have moved beyond basic firmographics for campaign targeting. They are building deeper, more nuanced views of their ideal customer profile-incorporating behavioral signals, technographics, and buyer journey stages. But this sophistication only matters if it translates into real reach. The problem: Most digital audience solutions can't deliver a tightly defined audience across platforms, at [...]The post Smarter targeting: How marketers can unlock precision and scale in their omnichannel campaigns appeared first on Bombora.