Booking Boss Blog The Importance of Customer Advocacy in Tours and Attractions

  In today's social landscape the internet is having a huge impact on the way we consume. We'll know what we are ordering at a restaurant days before we actually go. We are able to quickly compare the cost of items across many stores all over the world. If we need to find anything out, we pretty much can. As such, businesses need to cater for this and understand how it may affect their business.     What is customer advocacy? Customer advocacy is essentially where a company focuses heavily on customer satisfaction to ensure that all their needs are not only met, but exceeded. This is done to not only keep customers coming back but to also create positive recommendations, reviews and overall advocacy. People are much more likely to listen to someone they know and trust, or even a group of people online, than a company’s advertising. That is why word of mouth marketing is highly effective in bringing in new people to your business. This naturally goes hand in hand with customer reviews, advocacy being the strategy and reviews being the end product.