Boomtrain Blog Using Email Campaigns to Win at Lifecycle Marketing (With Examples)

There was a time when marketing was focused mainly at acquiring new customers. Marketing strategies aimed at retaining existing ones usually took the backseat since competition was relatively low. Brands used to take it for granted that their customers won't jump ships unless there was a serious issue with their product/service. But times have changed [...]The post Using Email Campaigns to Win at Lifecycle Marketing (With Examples) appeared first on Boomtrain.