When it comes to pumping up sales, strategically infused tech can be downright performance-enhancing. In the latest PYMNTS.com Developer Tracker , powered by Vantiv, Ben Brown at technology-powered health company NutraClick discusses how technology is strengthening the company's business and continuing to change the way consumers purchase products. Find all that, along with the rest of the biggest headlines and a ranking of 257 players in the space, inside the latest Tracker.