Boostinsider: Boostinsider Unveils the Beta Launch of SDK for Revenue Share between Mobile Games and Influencers

SAN FRANCISCO, March 7, 2017 -- Influencer marketing saw explosive growth in 2016 and has become an essential part of a holistic user acquisition strategy for game developers. However, the top challenge that marketers cited in 2017 about influencer marketing is how to measuring the ROI of campaign. Currently almost 60 percent of the influencer marketing campaigns is paid by per post/video. Data-driven marketers feel less confident about this so-called "flat fee" model. If influencers' performance is not associated with their earnings, they are not incentivized to bring enough results to game developers. Last week, Boostinsider launched Snowball SDK at GDC (Game Developer Conference) 2017 to make revenue share model easy and fun for mobile game developers and influencers.