Boxever: Sitecore Expands Capabilities Through Strategic Acquisitions

Written by: Kelly LindenauSitecore, a provider of digital experience management software, entered into definitive agreements to acquire Boxever Ltd., a SaaS-based customer data platform (CDP) and Four51 Inc., a company that delivers modern B2B and B2C experiences for enterprise brands. The acquisitions are expected to close before the end of March 2021.Sitecore will integrate Boxever's and Four51's technologies into its digital marketing solutions to offer a modern, integrated content-to-commerce digital experience platform. The SaaS-based solution will enable businesses to deliver real-time, personalized digital experiences across every aspect of the buying cycle to help increase customer value and loyalty."Our mission is to disrupt the digital experience market and these acquisitions will extend our leadership position," said Steve Tzikakis, CEO of Sitecore, in a statement. "Sitecore's innovative digital experience platform spanning content to commerce provides companies with the flexibility and agility necessary to keep pace with changing demands ensuring they seize the digital opportunity to strengthen consumer connections. We're thrilled to welcome the Boxever and Four51 teams to Sitecore and together, we'll shape the future of digital engagement."These acquisitions follow the release of Sitecore's $1.2B investment plan.