BRAMI Beans: What's A Lupini Bean? BRAMI Founder Shares His Tips For Selling An Unfamiliar Superfood

Aaron Gatti, the founder of BRAMI, a high-protein, healthy snack food of pickled lupini beans, has discovered that convincing consumers to try an unfamiliar product isn't as hard a sell as he thought, when the category, in this case plant-based foods, is a hot one. He shares his tips for introducing a new brand.