Introduction To really understand advertising and how to measure its effectiveness, it's first necessary to accept a basic truth: mostconsumers don't give a stuff about brands and only pay scant attention to adverts. Les Binet, Group Head of Effectiveness at adam&eveDDB (https://adamandeveddb.com), is an ad man who understands this only too well, and as aRead More...The post How to measure advertising effectiveness first appeared on Brandspeak.
