Brandworkz Blog The Hidden Risks of Brand Fragmentation and How to Prevent It

A strong brand is more than a logo or color palette-it's a cohesive experience that builds trust and recognition across every customer interaction. When a brand delivers a unified message, customers know what to expect. But when branding becomes fragmented, that trust begins to erode. Brand fragmentation doesn't happen overnight. It creeps in gradually, resulting...The post The Hidden Risks of Brand Fragmentation and How to Prevent It appeared first on Brandworkz.