Bridg : Yahoo DSP Partners with Planet Fitness, and Rippl, Powered by Bridg, to Drive Greater Commerce Media Opportunities for Advertisers

Yahoo DSP today announced a series of new milestones in its commerce media division through strategic partnerships with Planet Fitness and Rippl, Powered by Bridg. Each partnership expands commerce media capabilities through the Yahoo DSP, enabling more advertisers to reach in-demand addressable audiences with even greater precision and performance across the open internet.