Macroeconomic factors are complicating ecommerce success. As retailers find themselves in the thick of the holiday season, consumer discretionary spending has slowed down due to the ongoing impact of inflation, broader economic slowdown and fears of a recession. 3Q22 paints an unstable picture Taking a quarterly view, recent earnings calls paint a hopeful, but ultimately [...]The post Can retailers personalize their way past macroeconomic challenges this holiday season? appeared first on Bridg.
Bridg is a California-based customer data platform that provides customer insights, targeted marketing and related solutions to retailers and CPG marketers.