Retail is going hybrid. In the wake of the pandemic, many customers are transitioning from their former all-online shopping habits to "hybrid shopping," or rather, a mix of in-store visits and online shopping. And where the consumer leads, the investments follow. In a 2021 Deloitte survey of 1,000 global executes, 75% reported plans to increase [...]The post How grocers can leverage data to perfect the omnichannel experience appeared first on Bridg.
Bridg is a California-based customer data platform that provides customer insights, targeted marketing and related solutions to retailers and CPG marketers.