Gas stations make most of their margin from convenience store items rather than fuel-but simply being there with snacks is no longer enough. Increasingly, C-store customers want more out of their gas station experience. Those that can deliver on those expectations are much better positioned to weather the continued storm of inflation and shifting consumer [...]The post How to Win Over C-Store Customers with More Than Convenience appeared first on Bridg.
Bridg is a California-based customer data platform that provides customer insights, targeted marketing and related solutions to retailers and CPG marketers.