As the grocery industry goes digital, truckloads of data are pouring in for marketers to organize, contextualize, analyze and activate. Between media networks, ecommerce, digital offers, loyalty programs, frictionless checkout and other digital forms of doing business, there are more opportunities to and leverage collect customer insights than ever before. In a recent survey, 79% [...]The post Overwhelmed by data? How grocers can capitalize on new customer insights appeared first on Bridg.
Bridg is a California-based customer data platform that provides customer insights, targeted marketing and related solutions to retailers and CPG marketers.