Bridgestone: Bridgestone MEA highlights child safety in cars with 'Lap of Love'

Bridgestone MEA has launched a campaign in the UAE, Saudi Arabia, Egypt and Morocco that seeks to transform how parents approach child safety in cars. The campaign film addresses a common phenomenon that 'many parents believe that holding a child in their lap is as safe as using a child car seat' and emphasises that [...] The post Bridgestone MEA highlights child safety in cars with 'Lap of Love' appeared first on Campaign Middle East.