One of the biggest challenges for brick and mortar retailers is translating footfall into sales. It's a familiar scene for many businesses: the store is heaving with people, staff are busy assisting customers but the sales data from the day is truly disappointing. Getting visitors into the store is only the first hurdle for retailers, getting them to convert in-store and purchase goods is the next challenge. However, there are some tricks of the trade that can subtly push your visitors closer towards the till. These small changes can bring big results without a total overhaul of the business.