Brisqq Blog Want a Magical Customer Experience? Start with the Staff

As we've discussed time and time again, the customer is king. It's a mantra the retail world has always sworn by. Yet, a new strategy is emerging amongst forward-thinking retail players - one that puts the staff at the centre of the business. Against a backdrop of increasing online sales, the unique experience of shopping in-store is being recognised by businesses as they push to go further in delighting customers in brick and mortar stores. No algorithm can replace the magic of the in-store experience and face-to-face interactions. No matter the convenience of shopping on a mobile or laptop, consumers will always seek out brick and mortar stores. If customers are visiting stores for the pleasure of their service, showcasing service is as important as the product. The meaningful, emotional connection that consumer's strike with a particular brand is spearheaded by the staff. They build the store's reputation and bring the brand journey to life.