Britannia: Britannia appoints Tilt Brand Solutions as Agency on Record for its Cake, Rusk, Croissant and Breads portfolio

Mumbai, April 12, 2025: Britannia Industries, one of India's leading FMCG companies, has named Mumbai-based Tilt Brand Solutions as its Brand & Communication Agency on Record for the Cakes, Rusk, Bread and Croissant portfolio. Tilt's mandate will be to craft the brand strategy for Britannia's adjacency business which will deepen consumer relationships. Shekhar Agarwal, General [...]