Press Release: Brownstein : Brownstein Group and Frankford Candy Partner to Reintroduce Wonder Ball to the U.S. Market

Brownstein Group and Frankford Candy, a marketer of licensed confections and gifts in the U.S., launched an integrated communications campaign for Wonder Ball, the popular candy brand of the 1990s. Frankford Candy, which relaunched the product in spring 2016, selected Brownstein Group to support the reintroduction of Wonder Ball to parents, millennials and younger generations in the U.S. through a comprehensive marketing program. The digital-first campaign focuses on brand-specific digital channels and media/influencer relations, complemented by out-of-home activations to reach consumers during their day-to-day activities. The concept of the campaign is to remind millennials of "that feeling when" they first opened the