Browntape Blog How is Omnichannel Marketing Driving Omnichannel Sales?

Today, consumers expect a seamless and integrated shopping experience across all platforms. As a result, seamless omnichannel experiences are no longer a novelty—they’re the expectation. 86% of shoppers regularly channel-hop between offline and online channels. Offline shopping should provide an experience like online browsing, where consumers are willing to explore multiple channels to find what […] The post How is Omnichannel Marketing Driving Omnichannel Sales?   appeared first on Browntape.