Builtvisible Blog CMOs - turn off your paid ads, I dare ya!

How did we get here? The imbalance between short and long-term thinking makes sense on a few levels: We are living through tricky macro-economic times. While not all budgets are being tightened, all without fail are being scrutinised closely. Committing to short-term tactical projects as opposed to longer-term strategic engagements feels easier and less risky. [...]The post CMOs - turn off your paid ads, I dare ya! appeared first on Builtvisible.