Burger King: Burger King needles the competition by referencing ingredients in rivals' menus that consumers would never imagine

SAO PAULO, BRAZIL - Burger King® presents the campaign 'No LaBK' an initiative that conveys the brand's continued commitment to using as few artificial ingredients as possible - 96% of the menu is already free of artificial coloring, scents, or preservatives. The company has been phasing out such ingredients over the years. Developed by AlmapBBDO in ...The post Burger King needles the competition by referencing ingredients in rivals' menus that consumers would never imagine appeared first on adobo Magazine Online.