Source: Marketing Dive

Burger King: Burger King poaches Applebee's CMO to build on modernization plan

Joel Yashinsky is tasked with driving an expansive Reclaim the Flame strategy that has produced viral marketing like the Whopper jingle.

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Est. Annual Revenue
$10-50B
Est. Employees
10-50K
Jose Cil's photo - CEO of Burger King

CEO

Jose Cil

CEO Approval Rating

76/100

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