Burger King: During Consumer Week, Burger King takes over Google Maps to hand out discounts at rival restaurants

SAO PAULO, BRAZIL - Last Saturday, March 15, during Consumer Week, Burger King® launched an unexpected stunt: the brand distributed exclusive discount coupons in a hyper-targeted, geolocated way, strategically placed in search results for competitor locations on Google Maps. Photos were taken and posted locally on the pages of over 1,000 competitor restaurants across 24 Brazilian states. This organic initiative took place on World ...The post During Consumer Week, Burger King takes over Google Maps to hand out discounts at rival restaurants appeared first on adobo Magazine Online.